RBK Middle East, the sole distributor for the US-based Reebok brand in the GCC, recently opened a new Reebok store in the Al Jimi mall in Al Ain.

The 1500 sq ft store is Reebok’s sixth store in UAE and 10th in the region.

“Reebok has a strong presence across the region, both as part of various multi-brand sports outlets and Reebok Stores,” said Mark Greiner, sales and marketing manager, RBK Middle East.

“To continue and enhance our reach and brand experience for our consumers, we constantly look at expanding our retail network. In addition to the new store in Al Ain, we will be opening a few more stores in the region this year,” he added.

“Today’s Reebok is new, fresh and focused. A revolutionary product lineup that includes the Easytone – a shoe that is engineered to provide up to 28 per cent more muscle activation of the leg, the return of the new yet Classic Collection and 20 years of the Pump are driving the change. There are more such products to be launched this year, of which ZigTech promises to be another global hit for Reebok,” added Mark.

The opening of the Al Ain store was attended by Zena Habi - Reebok’s fitness expert. Reebok tied up with Zena last year and the association was in line with the brand’s increased focus in the women’s fitness space.

The new store showcases the entire Reebok collection that comprises of sports, fashion and lifestyle products across shoes, fitness gear, sporting equipment, sports jerseys and team collectibles, a statement said. – TradeArabia News Service