Cristal Hotels and Resorts, a leading four-star hotel in Abu Dhabi, has achieved one of the highest month-to-date occupancy rates among the city’s four- and five-star hotels, garnering 84 per cent average occupancy in January 2010.
The figure is in line with the Abu Dhabi Tourism Authority's (ADTA) forecast of 10 per cent growth in hotel guests in the emirate in 2010.
Abu Dhabi accommodated around 1.5 million hotel guests in 2009, which according to ADTA will grow to 2.3 million by 2012 when the emirate's hotel capacity reaches over 27,000 rooms.
Month-to-date occupancy of five-star properties, most of which have been in the market for more than 10 years, stood at 76 per cent during the same period.
Moreover, after its opening in July 2009, Cristal Hotels and Resorts was able to achieve an average occupancy of 80.35 per cent from August 31 to December 31, 2009.
"2009 was a remarkable year for us despite starting operations only around the third quarter and we are pleased to have carried the momentum through to 2010,” said Peter Blackburn, general manager of Cristal Hotel Abu Dhabi.
“As UAE residents and citizens often prefer to stay in local brand hotels, Cristal Hotel has introduced a new brand of hospitality with a distinct local taste, which has been a key factor in our consistently strong market performance,” he added.
"The high-level occupancy we have achieved is a strong manifestation of how our guests appreciate our efforts to maintain the exceptional quality of our hotel offerings and services,” Blackburn continued.
“On account of Cristal Hotel's key focus on business tourism, we are particularly pleased to have seen an increasing number of business guests over the past few months.”
“With government-led tourism initiatives expected to boost room demand in 2010 and beyond, we are confident that Cristal Hotel's growing reputation as a quality-driven hospitality destination will enable us to sustain our strong performance in line with the increasing market demand," concluded Blackburn. – TradeArabia News Service