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The #yearofchange 3D projection outside the Four Seasons Hotel

Gulf Air unveils new brand identity

MANAMA, May 9, 2018

The year 2018 is the year of change for Gulf Air, which has witnessed major developments in fleet modernisation, network expansion, enhanced product offering, and rebrand,  Zayed R. Alzayani, chairman of Gulf Air’s Board of Directors said.

Speaking during a brand unveiling event under the patronage of Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister and Chairman of Bahrain Mumtalakat Holding Company (Mumtalakat), Alzayani said: "As Gateway Gulf Investor Forum Bahrain 2018 begins – this is a fitting time to look at aviation’s role in supporting the global economy and, specifically, our national carrier’s pivotal role in Bahrain’s economic transformation.  2018 is a year of change for Gulf Air as it embarks upon a new era in its history, becoming the airline of choice with a global footprint and best in class."

At the VIP event, Gulf Air launched the worldwide exclusive premiere of its outdoor 3D projection #yearofchange video – one of the highest projections in the world, on the Four Seasons Hotel, Bahrain Bay. The projection video will soon be toured across the airline’s network.

"The 3D #yearofchange video projection showcased tonight sheds light on the future shape of Gulf Air and its growing positive impact on Bahrain, the region and the aviation sector as a whole. As one of the world’s tallest projection screenings, with a truly inspiring vision of our kingdom’s future and the potential of our national carrier, we hope all our guests and the Bahraini public as a whole, enjoy it. We are looking forward to a promising future for Gulf Air and the wealth of possibility that comes with this new and exciting chapter for the Kingdom of Bahrain and its national carrier," Alzayani said.

Gulf Air’s incoming fleet of 39 new Boeing and Airbus aircraft will see by end-2018 the arrival of five Boeing 787-9 Dreamliners and two Airbus A320neo aircraft. Gulf Air’s new and highly anticipated fleet entry, the airline’s first Boeing 787-9 Dreamliner, arrived on April 27 and will serve Gulf Air’s double daily London Heathrow service, offering increased capacity and enhanced, superior onboard products and services. Gulf Air’s incoming aircraft orders will ensure it maintains one of the youngest fleets in the region while building upon its award-winning reliability, on-time performance and product and service standards.

In 2018, Gulf Air’s network will serve 49 cities in 26 countries. This summer, Gulf Air is launching flights to its newest destinations including flights to Abha and Tabuk in the Kingdom of Saudi Arabia, Bangalore and Calicut in India, Alexandria and Sharm El Sheikh in Egypt, Casablanca in Morocco and Baku in Azerbaijan. - TradeArabia News Service




Tags: Gulf | brand | Identity | Air |

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