Originally called Rotana Hotels, Suites & Resorts, the proposition included the suites offer. Over the years, persistent confusion between the hotel offer and the suites offer indicated a need to separate them into two different product brands. The new name, Rotana Hotels & Resorts, represents the true nature of the offer without the possibility of our guests leaving any of our properties dissatisfied.

Integral to the success of Rotana Hotels & Resorts is its ability to attract some of the most renowned restaurant names in the world. Always sensitive to the requirements of the local market, Rotana Hotels & Resorts successfully delivers award-winning, first-class food and beverage outlets with sensory appeal and entertainment with popular originality.

With an intention to raise the perceived prestige of all Rotana Hotels & Resorts properties, the upcoming years will see many new properties flying the flag of Rotana ever higher.

Centro, Rotana’s budget hotel brand, redefines the conventional concept of economical comfort by offering affordable, superior class accommodation and hospitality. With a plan to open 25 Centro across the Middle East by 2014, Rotana hopes to meet the demands of the new generation of travellers who seeks both finesse and functionality at reasonable rates. Young and fresh in its approach, Centro is a contemporary concept that is original in its presentation yet dynamic in its offerings.

As the name suggests, the locations of Centro properties will be at the heart of business or commercial districts in the major cities across the region. Highly distinctive and providing unique living spaces in a contemporary environment, the Centro concept has been thoroughly researched, resulting in a new, highly efficient operational model, which provides essential amenities and necessities specifically geared to the travelling executive.

Unique aspects of a typical Centro property include ‘deli-style’ dining and ‘take-away’ service for in-house guests who prefer the privacy of their own living space, the latest in-room technology from wireless connectivity to entertainment and personal amenities. Combine this with the essential comforts of life –gymnasiums and swimming pools together with on-site business facilities such as private meeting rooms and business centres – and it is no wonder Centro is destined to become a brand synonymous with care and attention to detail.

Arjaan is in fact the new name which has been given to Rotana Suites. In order to avoid any confusion with the Rotana Hotels & Resorts offer, the suites offer is being presented with a new name. In Arabic, the word ‘arjaan’ talks of a place which provides a memorable experience, like the aroma of a scented bloom. Both the new name and the identity reflect the freedom of the suites offer. Being more personal, first-class residences, Arjaan properties have been developed with both long-term guests and families in mind. Travellers planning on staying in a city for longer than the average traveller will appreciate the more spacious accommodation, whilst families relish the promise of an environment which more closely resembles home.

Offering various sizes of accommodation, all Arjaan suites are fully equipped and always decorated in stylishly modern manner. With the objective of closing the gap between hotel room and home, the suites are well appointed with up-to-date technology and equipment. LCD or plasma screens are standard across the deluxe suites, whilst a host of other thoughtful amenities in all suites make Arjaan a natural choice for guests seeking a smooth transition into a new city.

In this ever-changing world, some of our guests seek to reflect their values in their choice of accommodation. In respecting the needs of our guests we have introduced an alcohol-free option within Rotana’s hotel and resort portfolio. Our new product brand, Rayhaan, respects the beliefs and culture of our guests whilst fostering the image of a new Arabia in today’s world. In Arabic, the word ‘rayhaan’ describes an aromatic plant which is mentioned in the sayings of prophets within the Holy Quran.

Rayhaan properties are a breath of fresh air with their modern design cues complementing the values of Arabian culture. To our valued patrons, Rayhaan brings an alternative which is uncompromising; not only in respecting you but also in its delivery of world-class standards true the existing reputation of Rotana. The alcohol-free concept is an entirely new proposition in the region and the market, for that matter. With research indicating this category’s huge potential due to its inherent appeal in the Middle East, Rayhaan is set for incredible growth in the upcoming years.