Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications.
Peters has over 20 years of experience in marketing, communications and PR, across the Middle East, South Africa and the UK. Prior to joining Mashreq, she served as Head of Marketing – Global B2B Coverage & Capital Markets at HSBC, where she was responsible for the development and delivery of marketing strategies across various functions of the bank, including the wholesale, investment and commercial banking divisions.
In her role at Mashreq, Peters will oversee brand and marketing activities across the group focusing on all markets where Mashreq has its presence, and will be responsible for developing and spearheading the bank’s brand strategy, with a focus on digital and mobile channels.
In 2019, Peters was named as one of the Top 100 B2B Marketing Leaders in Europe. She holds a Bachelor’s degree in English Language & Literature from the University of Manchester, and is a Fellow of the Chartered Institute of Marketing.
Ahmed Abdelaal, Group CEO, Mashreq Bank, said: “Aimee will play an integral role in communicating Mashreq’s strategic vision, as we continue our digital transformation journey with a focus on customer-centricity. While we adjust to new ways of living and banking, Mashreq is geared to offering its customers the best and most innovative in banking solutions, underpinned by our digital-first approach. Aimee’s experience in the region and deep understanding of the banking sector makes her the ideal person to take on this leadership role and tell our story, and I am delighted to welcome her as we continue to strengthen our team to meet the ever-growing needs of our customers.” -TradeArabia News Service