XCMG, a leading Chinese construction manufacturer, has hosted a new product release ceremony in Muscat, Oman, to introduce its new Middle East series, including cranes, truck cranes, crawler cranes, tower cranes and aerial work platforms.

The ceremony was attended by more than 200 customers and distinguished guests. XCMG's new generation M Model even sold out before the event ended, said a company statement.

Showcasing the strength of Chinese manufacturing and innovative achievements, the new Middle East series will suit the region's dry and sandy climate, it said.

Through repeated testing, XCMG's new models can deliver optimal performance in the high temperature and dusty environment under strict safety requirements, such as driving smoothly on dessert terrain and completing high-duty tasks.

Liu Quan, deputy general manager of XCMG Import & Export Co, said: “XCMG maintains an ‘Advanced and Endurable’ Gold Standard to applying art of craftwork creation when developing and manufacturing products, especially when customizing equipment for unique geographical environments.”

“The Middle East has always been a key market for XCMG internationally, and XCMG hopes to contribute to the Sino-Oman relationship through promoting China's leading manufacturing capabilities, technologies and standards,” added Quan.

Muhammad, who purchased the 85-tonne truck crane at the event, said: “The outstanding performance of XCMG's products have brought success to our business. And I think the new desert series will bring us the same success in the future.”

XCMG entered the Oman market in 2005.

Manal Bahwan, a XCMG dealer representative in Oman, said: “During the 15 years of cooperation with XCMG, we have both achieved success and forged a profound friendship. XCMG is the top choice for the construction industry and the new series will inject new energy into the market.” – TradeArabia News Service