UAE's experiential luxury tiles and sanitary brand Casa Milano has announced the launch of its first flagship showroom on Sheikh Zayed Road in Dubai.

Spread over a 30,000-sq-ft area, the new outlet houses over 40 international luxury brands, including Versace, Tonino Lamborghini, Roberto Cavalli, Novellini, Mia Italia, Villeroy&Boch and Disegno Ceramica.

Casa Milano is a one-of-a-kind concept store in the region that features 24-carat gold tiles, diamond bathtubs, live shower demonstrations and Corian technique infused solid surfaces.

The launch was held in the presence of renowned industrial designer, Karim Rashid and Azhar Sajan, the director of Casa Milano and other senior officials.

Speaking at the launch, Sajan said: "We feel Dubai is an ideal location for brands like us, given its dynamic and cosmopolitan nature. Additionally, as a brand, we are inspired by Italian design and craftsmanship and each of our products will offer something unique to our customers."

Sajan said each touch point in the showroom has been designed to inspire with various display setups such as hotel rooms, kitchens and bedrooms to showcase its offerings.

This includes tiles and sanitaryware like bathtubs, showers, mixers, washbasins and other accessories, he noted.

Rashid, in his address to the media and guests, said: "I cherish and celebrate design. Casa Milano epitomizes the design and luxury of the kind, which stops me in my tracks. It ranks high in the list of the brands that I am associated with."

Sajan pointed out that till now home and property owners had to endure a long, tedious and expensive process of sourcing quality sanitary ware and tiles products from as far as Europe.

"We are endeavouring to fill a niche in the luxury market of the UAE, which is known for its extravagant lifestyle. We feel, regardless of market trends, people unwilling to compromise on quality will keep on buying luxurious products because they take into account the effort and time spent to produce such state-of-the-art products," he added.-TradeArabia News Service