Saudi Real Estate Refinance Company (SRC), a wholly-owned unit of the kingdom's wealth fund PIF (Public Investment Fund) has announced the launch of its new brand identity and logo.
The rebranding comes at a time when SRC celebrates its fifth year of operation, strengthening its role in developing a robust secondary real estate market and supporting its growth and stability.
The rebranding reflects SRC's growing influence and role in the real estate financing market, said the Saudi firm in its statement.
It is currently working with its partners to continue developing a secondary market that supports the housing market in the kingdom, it stated.
The rebranding was announced by Saudi Real Estate Refinance Company CEO Fabrice Susini in the presence of Majid bin Abdullah Al Hogail, Minister of Municipal and Rural Affairs and Housing and Chairman of the Board of Directors at SRC, and members of the Board of Directors and executives.
"We believe that this rebranding will better reflect who we are and the role we play in the Kingdom’s thriving housing sector. We are committed to being a trusted and reliable partner, and we believe that our new visual identity better represents this commitment," stated Susini.
The company has a unique business model and has witnessed since its inception in 2017 a strong growth in its business and partnerships within the real estate financing sector, as part of the various housing sector initiatives in line with the objectives of Vision 2030, he added.