A special event in Dubai aims at highlighting the vibrant lifestyle in Seoul, capital of South Korea, through a diverse programme featuring a K-POP concert and fan appreciation moments with K-POP artists ‘Oh my Girl’ and Kard, along with K-POP cover dance performances, a brand showcase of Seoul, a lucky draw event, and much more.

 

‘Seoul My Soul in Dubai’ to be held from May 6-7 in Dubai will be hosted by Seoul Metropolitan Government and the Seoul Tourism Organization.

 

The venue will open Seoul-style pop-up booths, offering visitors an immersive experience of Seoul's festival scene. From beauty and wellness to the Hallyu phenomenon, K-food, and more, the experience space will be filled with interactive content and items that reflect Seoul's unique lifestyle.

 

In the Beauty Seoul Zone, visitors can immerse themselves in the full Seoulite festivalgoer experience.

 

They'll have the opportunity to be glammed up by K-Beauty makeup artists and personally decorate light sticks and bracelets — must-haves for any festival — to take home afterward.

 

At the Seoul Picnic Zone, a media art wall and ASMR zone will transport visitors through Seoul's four seasons, creating a unique sensory experience. The mini photo studios in the Hallyu provides multiple background options such as K-POP music video style.

 

Additionally, a Medical Zone will offer skincare consultations for those interested in beauty treatments. The K-Food Zone will showcase the latest drinks and snacks trending in Seoul, while the Brand Zone will feature newly launched 'Seoul My Soul' official Goods.

 

The main event will kick off with thrilling performances by renowned K-pop cover dance teams from the UAE, setting the stage for an electrifying dive into the dynamic world of K-pop.

 

 Following this, the Seoul City Brand Showcase will feature talented drawing artists from Seoul, offering immersive art experiences showcasing the city’s must-visit hotspots and foodie stops.

 

Participants will also have the chance to win round-trip airline tickets from Dubai to Seoul and hotel vouchers through a lucky draw, offering them the exciting opportunity to experience Seoul firsthand.

 

The highlight of the programme is the K-pop concerts, featuring the popular idol group ‘Oh my Girl’ on May 6 and Kard on May 7. These performances will be complemented by live audience dress rehearsals, meet-and-greets, and other fan-centric activities, culminating in an unforgettable event finale.

 

Tickets for this event, which are free of charge, have been made available from April 22, and will be distributed on a first-come, first-served basis to 1,500 people. – TradeArabia News Service