UAE-based consumer electronics retail group ECity has announced the opening of its newest store at the Yas Mall in Abu Dhabi. 

 

A subsidiary of Albatha Holding, one of the largest conglomerates in the UAE, ECity is set to open four more outlets across the country in 2021- all catering to the needs of its tech-savvy customers.

 

With a contemporary look and style, the 7500-sq-ft store features a wide spectrum of the latest innovations in smart mobiles, gadgets, audio, video, large and small home appliances, personal care products, gaming and toys, laptops, smartphones, tablets, wearables, and cameras. 

 

An extensive range of different accessories across all categories as well as personal and lifestyle items are also available at the outlet, said the statement.

 

The opening proves to be both timely and strategic as a recent report from Euromonitor shows that the portable consumer electronics sub-category is expected to keep its lead with high sales forecast in 2020.

 

Amidst the ongoing Covid-19 pandemic, business continues to grow and can be attributed to the preventive measures that the government has implemented to curb the spread of the virus.

 

CEO Jaouad Dakir said: "We are proud to announce the opening of a new ECity outlet here at the Yas Mall. This is our 4th store to be opened in the Abu Dhabi area - a place where we see tremendous potential, with 12 stores in total in the UAE."

 

"Being the capital city and a known economic hub, we see an increase in demand for the latest consumer electronics products, which we are committed to delivering to our customers through a premium personalized in-store experience," noted Dakir. 

 

"Yas Mall is a landmark in Abu Dhabi, and we are proud to be located in an exclusive retail destination that offers bespoke customer experiences," he said.

 

According to him, the brick and mortar stores continue to play a significant role in providing authentic shopping experiences to customers, especially in ECity's efforts to build closer relationships with them and patronize its products. 

 

"The opening of the new outlet will be followed by the availability of an e-commerce version of the store--giving our customers the full omni-channel experience," he added.-TradeArabia News Service