Wall covering and window interior specialist for over 135 years, Sedar Global has opened two new locations in Tabuk, KSA and Dubai Festival Plaza, UAE.
The store openings mark the eighth store to open in Saudi Arabia and continuing of the brands expansion plans that have been rolling out successfully throughout the Mena region across the past 12 months.
Located in a prime location on the ground floor of Dubai Festival Plaza next to other interior specialist stores, the 143 sq m mall space opened doors following on from the Tabuk KSA, stand-alone store occupying 170 sq m in the fast-growing north-western region of Saudi Arabi.
Bringing the number of outposts to over 30, across 11 countries in the GCC, Mena regions including; UAE, Kuwait, Saudi Arabia, Egypt, Morocco, Bahrain, Iraq, Yemen, Qatar, Oman, Sudan as well stores in Canada and design hub in Northern Italy.
Unique design options
Shoppers will have access to unique design options including recently added upholstery lines available to shop at Sedar UAE based stores for the first-time last year and will be able to enjoy a new level of autonomy when making purchasing decisions with interactive screens giving visitors the freedom to fully customise and purchase curtains as well as wallpaper, blinds, pillow and folding doors.
Following the new look and feel that has already been rolled out revitalising over 10 existing Sedar stores in recent years, both new locations take on a more friendly and approachable visual identity for consumers. Aiming to reach a wider, international millennial and Gen Z audience, the spaces are brightened with flashes of bold colours and include new technology to create interactive design spaces enhancing consumer engagement.
Nahel Selo Creative Director at Sedar Global says: “We are always listening to our customers’ needs and are delighted to be able to offer a new location at Dubai Festival Plaza, with our new store perfectly positioned near furniture specialists to offer an eased shopping experience for consumers who are seeking a one-stop for home improvements - they can now visit our location for soft furnishings and then shop décor and furniture offerings with ease from fellow interior specialists.”
Selo adds: “Our expansion into the KSA Tabuk region was a natural next step in Saudi Arabia and is in an effort to better meet the demands of shoppers from the region and make our services more accessible. A region undergoing unparalleled transformation. The Tabuk region is home to some of the kingdom’s most groundbreaking initiatives beautifully combining tradition and modernity, Tabuk has become a vibrant and dynamic place to live.”
Array of products
The two new retail stores showcase an array of products that carefully keep an eye on new interior trends including blinds, curtains, wallpaper, folding doors, throw pillows, awnings and home-automation, for 2024 Sedar Global expanded their lines to focus on sustainable designs and to include upholstery fabrics to better suit consumer interior demands.
Sedar have also continued to keep an eye on their trend led consumer, expanding their portfolio of world-renown partners to include a collab with The Metropolitan Museum of Art - NY that will be available to shoppers in summer 2024.
As well as extending smart automation services from Somfy and designs from Armani/Casa, Roberto Cavalli, Versace Home, Missoni Home, Swarovski and Jannelli Volpi to name a few; in addition to several sought-after sub-brands including Marcopolo, Amazona, Fujikawa, York Weave and Antartica. Shoppers can select from thousands of fabric and wallpaper selections from hundreds of suppliers across the globe from some of the finest factories known for soft furnishings.
Quality fabrics
Providing the highest quality fabrics for liveable interiors, dealing with B2B and B2C clients across the globe, shoppers can work with Sedar’s specialist in house style team to customise, tailor design and fit out interiors to their exact needs.
As well as their renowned VIP in-store experience, Sedar Global’s e-commerce platform continues to evolve, offering virtual store and high end-to-end shopping immersive VR experience. Specially designed to provide the unique 360 experience customers enjoy in store virtually, customers can now shop and organise a room makeover from their computer.
From consulting, manufacturing, delivery to installation – Sedar continue to work closely on design elements of their e-commerce platform to build in virtual home consultation services for taking measurements and styling consultancy. Working on a user-friendly platform that doesn’t alienate less tech-savvy users and that maintains that unique one-to-one shopping experience appeal of Sedar.--TradeArabia News Service
