Travel, Tourism & Hospitality

Saudi group Aroya to showcase its 'floating resort' at ATM 2024

Aroya Cruises, the recently launched unit of Cruise Saudi, will be showcasing its new unique cruise line to the global audience at the Arabian Travel Market (ATM 2024) expo in Dubai. 
 
Rooted in its vision to reinvent the meaning of holidays in Arabia, Aroya Cruises is Cruise Saudi’s first cruise line, which is distinctive in its offering and design, and the first of its kind tailored to Arabian preferences. 
 
A floating resort with facilities across 18 decks, including 28 Dining options, 20 venues for entertainment, a retail area, and wellness and spa facilities, the recently launched Aroya Cruises celebrates Saudi’s rich cultural heritage and signature Hafawa (hospitality), said senior officials of Aroya Cruises, which is exhibiting for the first time at ATM. 
 
Visitors to the Aroya Cruises booth at ATM will have the chance to sample life on board the cruise, as the booth will be influenced by some of the on-ship experiences and designs. 
 
With interactive display screens and ship and cabin model displays, the booth will offer an exclusive first insight into this pioneering cruise line. 
 
Joining industry leaders and trade professionals from across the globe at the leading travel expo,    delegates from Aroya Cruises will use this vital platform to sign a number of strategic MoUs and take part in insightful discussions both on stage as part of a panel, and on the ground with industry leaders and trade media. 
 
Turky Kari, the Executive Director (Marketing and Corporate Communications) at Aroya Cruises, will take part in a panel discussion on ‘The Potential of Cruise: Creating Swell in the Middle East’ this Wednesday (May 8). 
 
The session will also explore the Middle East's cruise industry potential, outlining the challenges and opportunities to position the Gulf and wider Middle East as a successful cruise destination.  
 
President of Aroya Cruises, Joerg Rudoph said: "We are excited to be bringing Aroya Cruises to ATM, a crucial event in the trade industry’s calendar."
 
"It is such an exciting time for the business, as we launch our first cruise ship to commercial markets and we look forward to showcasing the exceptional facilities, quality design and authentic Arabian experiences onboard Aroya Cruises to those at the expo," he added.
 
Aroya Cruises was first launched in June 2023 as a separate business unit of Cruise Saudi; a 100 percent Public Investment Fund owned business. 
 
The premium cruise line runs as a separate business unit with an independent operational and management team based in Jeddah. 
 
Launched in line with Vision 2023 and Saudi Arabia’s plan to become one of the top global tourism destinations by 2030, Aroya Cruises aims to provide exceptional all-year-round experiences tailored to Saudi and GCC nationals and residents.-TradeArabia News Service