IHG Hotels & Resorts, one of the world’s leading hospitality companies, has signed a franchise agreement with Serene Tower to bring the Crowne Plaza brand to DHA Multan, Multan city, a key cultural and economic hub in Pakistan. 

The new Crowne Plaza Multan, slated to open in early 2028, will be the brand's first hotel in the city.

Positioned within the DHA Multan community, home to upscale residences, extensive commercial developments, and a PGA approved world-class golf course, the 200-key hotel will be part of the landmark Serene Tower.

With its prime location along Bosan and Mattital Roads, the hotel will offer excellent connectivity across the Punjab region, positioning it to serve diverse demand drivers, including corporate travel, MICE events, and the growing golf, education, and healthcare tourism sectors.

Haitham Mattar, Managing Director, IHG Hotels & Resorts – India, Middle East & Africa, said: “The signing of Crowne Plaza Multan is a significant milestone in our growth in Pakistan. Multan’s rich heritage, coupled with its rapid economic development, makes it an ideal destination for a globally recognised premium brand like Crowne Plaza. Our partnership with Serene Tower (PVT) Ltd. reflects our shared confidence in the city's potential and allows us to meet the rising demand for high-quality, international hospitality experiences.”

Tahir Nawaz, Chairman Nawaz Group of Companies, (owning Serene Tower (PVT) Ltd), added: “We are proud to partner with IHG to deliver a hospitality landmark that will redefine standards in Multan. Crowne Plaza Multan will be a cornerstone of the Serene Tower development, offering world-class amenities and sophisticated design that will appeal to both business and leisure travellers. This project underscores our commitment to contributing to Multan’s urban transformation, and will be a landmark addition to the city’s skyline.” -TradeArabia News Service