Ascott, the Official Hotels Partner of Chelsea Football Club, launched Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia as part of The Famous CFC Jakarta, the third edition of Chelsea’s international fan engagement event presented by Ascott.

The unveiling was led by Gary Cahill, former England international and Chelsea club captain.

The well-loved club legend was the star of the two-day festivities, held on November 29 and 30, 2025, which featured a range of activities including a fireside chat, fan meet-and-greet, pre-match party and watch party for Chelsea’s fixture against Arsenal. 

Events were hosted at venues across Ascott’s flagship properties in the city, such as Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.

Cahill said: “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”

Dan McEwan, Director of Partnerships at Chelsea Football Club, said: “We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and the shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch.”

Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea Londonin 2Q 2026. With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.” -TradeArabia News Service