General Entertainment Authority (GEA) Board Chairman and Advisor Turki Alalshikh announced that the number of visitors to the sixth annual Riyadh Season has reached 12 million, marking a new milestone that reflects the sustained momentum of the season and confirms its position as one of the largest entertainment seasons in the region and worldwide.

He noted that the figure underscores the diversity of experiences offered by the season, the quality of its entertainment content, and Riyadh's capacity to attract visitors from within the Kingdom and abroad through an integrated experience that combines entertainment, arts, concerts, theatrical performances, and global attractions, reported SPA.

The season's main zones recorded strong attendance, led by Boulevard World, which offers a global experience transporting visitors across multiple cultures and countries within a single destination, alongside Boulevard City, which has hosted major events, artistic and theatrical performances, and musical concerts.

Other zones, including The Groves with its refined experiences and natural ambiance, and Via Riyadh, which presents a distinctive concept for luxury experiences and international dining, also contributed to expanding entertainment options and meeting the interests of diverse visitor segments.

Riyadh Season continues to present a wide range of high-quality events and shows, reinforcing Riyadh’s status as a global entertainment destination and sustaining record levels of attendance, engagement, and content quality.