Travel, Tourism & Hospitality

Mandarin Oriental taps Simone Biles to lead holistic wellness initiatives

DUBAI
Mandarin Oriental taps Simone Biles to lead holistic wellness initiatives

Mandarin Oriental has named Simone Biles, the most decorated gymnast in history, as its first Global Wellness Ambassador, marking a long-term collaboration to strengthen the brand’s leadership in holistic wellbeing. 

This partnership reflects the Group’s philosophy that true wellness combines physical strength, mental health, recovery, and balance—values Biles exemplifies. 

In her role, she will work with Mandarin Oriental’s Wellness Board, contributing insights on lifestyle performance, meditation, movement, nutrition, and sleep to shape future programmes, global campaigns, and innovative wellness experiences. 

Biles debuted in this capacity at Mandarin Oriental, Milan, symbolising her evolution as an elite athlete and wellness advocate. 

The Milan property now offers two exclusive experiences inspired by her: the Double-Double Glow spa treatment, combining thermal techniques, muscle recovery, and a high-performance facial, and the “Champion Chip” cookie, a balanced indulgence reflecting strength and nourishment. 

Additionally, Biles and the brand will collaborate with Laureus Sport for Good to promote sport-driven social impact globally.

 “I’m excited to partner with Mandarin Oriental because we share the same belief that wellness is about more than physical performance — it’s about taking care of your whole self,” said Biles. “Throughout my career, I’ve learned how important recovery, mental wellbeing, and balance are. I’m honored to work with a brand that truly understands and supports that belief in providing guests with holistic wellness offerings.”

Alex Schellenberger, Chief Brand and Marketing Officer of Mandarin Oriental, said: “This partnership represents a new era in how we engage with talent, moving beyond endorsement to genuine collaboration. Simone brings credibility, lived experience and global influence to our wellness philosophy. We are excited to elevate the conversation around holistic wellbeing and craft experiences that inspire balance, resilience and purpose.” -TradeArabia News Service