Emerging Travel Group (ETG), a travel company operating the RateHawk, ZenHotels, and Roundtrip brands, announces a new direct integration with Meliá Hotels International, one of the largest hotel groups in Europe. 

Through this collaboration, ETG is adding more than 400 Meliá hotels across 40 countries, including strategic destinations such as Spain, Italy, France, the UAE, Thailand, Vietnam and the Dominican Republic. Emerging Travel Group integrates Meliá’s nine brands – Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. 

The agreement strengthens Meliá’s global distribution power by providing direct access to ETG’s RateHawk platform, a network of nearly 120,000 B2B travel professionals, including retail agents, tour operators and API partners, across 190 markets. 

The integration, now delivered via Meliá’s direct API, will provide real-time availability and rates, faster and more reliable booking flows, flexible payment methods, marketing tools and enhanced support.

“For Meliá Hotels International, this partnership with Emerging Travel Group is an important step in our strategy to strengthen global distribution through high-performing technology partners. The direct connection will enable us to offer thousands of travel professionals faster and more competitive access to our brands, reinforcing our presence in key markets,” commented Natalia Paszkowska, Senior Account Manager, Global Account Lead for ETG at Meliá Hotels International. 

“The direct integration of Meliá’s diverse portfolio expands the range of top-quality accommodation options available to our B2B partners worldwide. For agents who serve high-value travelers seeking premium stays, elevated service standards, and distinctive experiences, access to such offerings is essential. Direct connectivity with Meliá’s hotel portfolio enables travel agents to better meet these expectations, while also driving strong demand from high-net-worth travelers,” added Victoria Shamshurova, Managing Director for Wholesaler Business Unit at Emerging Travel Group. -TradeArabia News Service