Marriott International has partnered with the Leali family to bring the luxury wellness brand Lefay into its portfolio through a joint venture, making it Marriott’s first brand dedicated exclusively to holistic wellbeing. 

Founded in Italy, Lefay is known for eco-resorts and its signature spa method, with two existing properties and three more in development. 

The collaboration will combine Lefay’s wellness expertise with Marriott’s global reach to expand the brand worldwide and strengthen its luxury and wellness offerings.

“Marriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio,” said Anthony Capuano, President and CEO, Marriott International. “Luxury is increasingly defined by wellbeing, purpose and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space.”

“Our family founded Lefay nearly twenty years ago with a clear vision: to create destinations where wellbeing, nature and health come together authentically,” said Domenico Alcide and Liliana Leali, founders of Lefay. “We are deeply honored to begin this collaboration with Marriott and to further advance our vision of bringing the Lefay brand to the world.”

“Lefay represents a new expression of luxury, one that is wellness‑first, deeply experiential, and emotionally resonant,” said Tina Edmundson, President of Luxury, Marriott International. “As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.”

“Lefay is proud to join Marriott’s Luxury Group, alongside some of the most prestigious hotel brands, such as The Ritz-Carlton, St. Regis, EDITION and The Luxury Collection,” said Alcide Leali, CEO of Lefay. “Together, we are poised to accelerate the global expansion of the Lefay brand and further reinforce Lefay’s position as a leading name in luxury wellness hospitality.” -TradeArabia News Service