The China International MICE Exchange (CIMX) has announced that Egyptair will participate in CIMX 2026 as Official Airline Partner.
Taking place from November 3 to 5 in Beijing, CIMX is a new-generation international B2B trade show dedicated to the MICE and business travel sector, developed by Messe Berlin China.
The partnership was formally confirmed during a signing ceremony at ITB China, where Messe Berlin China officially presented the Official Partner plaque to Egyptair.
The collaboration underlines the growing importance of international air connectivity in supporting the continued expansion of China’s MICE industry.
As Official Airline Partner of CIMX 2026, Egyptair will receive prominent visibility across CIMX’s official communications channels, onsite branding, and delegate touchpoints. The partnership positions Egyptair as a recommended airline for MICE buyers, exhibitors, and registered visitors from both China and international markets.
Organised by Messe Berlin China, CIMX connects global and Chinese MICE suppliers with qualified buyers, corporate decision-makers, agencies, associations and industry professionals through exhibition, curated matchmaking, knowledge exchange and networking opportunities.
“CIMX was created to bring together the partners, destinations and decision-makers shaping the next phase of China’s MICE market,” said Nikolaos Swoch, Director of CIMX. “The partnership with EGYPTAIR combines international travel access with professional business exchange — an essential driver for the further development of China’s meetings, incentives and business events sector.”
“China is a strategically important market for Egyptair, and the MICE sector offers significant opportunities for deeper cooperation between China, Egypt and wider international markets,” said Captain Mohamed Elyan, Chairman & CEO of Egyptair. “Through our partnership with CIMX, we look forward to supporting growing demand for international meetings, incentives and group travel from China to Egypt and beyond.” - TradeArabia News Service
