Arabian Adventures, part of the Emirates Group, has unveiled a range of exclusive summer offers, giving UAE residents and visitors up to 50% off selected desert experiences until August 31, 2026.

The seasonal campaign highlights the Margham Desert, where temperatures can feel up to 7°C cooler than central Dubai during the early morning and evening, offering a refreshing alternative to city-based activities.

The promotion comes as travellers seek new ways to explore the UAE during the summer months, with Arabian Adventures reporting strong early demand, particularly for premium experiences such as private dining under the stars.

The discounted lineup includes the Morning Desert Adventure, featuring dune driving, camel riding, optional sandboarding and breakfast, from AED240 ($65.35) per person, down from AED479.

The Evening Desert Safari, available three days a week, includes dune bashing, traditional desert activities, live entertainment and refreshments, with packages starting from AED324 instead of AED649.

Adventure enthusiasts can also enjoy the Dune Buggy Adventure, with passenger experiences from AED400 and driver packages from AED422, both nearly half the regular price.

For a more exclusive escape, the Exclusive Desert Experience offers private dune driving, wildlife spotting, camel riding, sunset refreshments and a three-course Arabic dinner in a private desert camp from AED1,498 per person, reduced from AED2,996.

Guests seeking a slower-paced experience can opt for guided camel rides starting from AED374 per person.

Sébastien Garcia, Vice President – Destination Management (UAE & Gulf Region) at dnata Travel Group, commented: “When people think about summer in Dubai, the desert isn't always the first place that comes to mind. Yet, it offers a completely different perspective of the destination, especially during the cooler morning and evening hours. Whether you're a resident looking for a weekend activity, welcoming friends and family from overseas, or visiting Dubai for the first time, these experiences offer a unique way to explore one of the UAE's most iconic landscapes. We're seeing growing interest from travellers looking to discover a different side of Dubai, particularly those seeking memorable outdoor experiences beyond the city's traditional hotspots.”

The initiative aims to encourage visitors to rediscover Dubai’s desert landscape as a unique summer destination, combining cooler conditions, open spaces and authentic Arabian experiences with significant seasonal savings. -TradeArabia News Service