Quiqup, a UAE-based e-commerce logistics provider, has launched its eco-friendly deliveries initiative, a year-long programme designed to connect local last-mile deliveries with verified carbon removal, while supporting both climate projects and mangrove restoration efforts in UAE.

The programme reflects Quiqup’s continued focus on building more sustainable logistics solutions across the UAE.

As part of its first major public activation on UAE Mangrove Day, Quiqup announced its three founding partner brands — Baya, The Botanist and Clarins, as well as the early progress made through the initiative to date. 

Between Quiqup’s own commitment and the contributions of participating brands, a total of 11,324.88 kg CO₂e has been removed to date.  Under the programme, Quiqup has also committed to removing a minimum of 50,000 kg CO₂e from the atmosphere in its first year, in addition to the carbon removal commitments made by participating brands.

Eco-Friendly Deliveries is designed to give brands a more practical and measurable way to connect everyday delivery activity with environmental action. Every local delivery is matched with verified carbon removal, with impact directed across both a regional climate portfolio and a local mangrove portfolio. 

For this activation, all carbon removal linked to UAE Mangrove Day is being directed to verified UAE mangrove projects. The initiative’s local mangrove component is aligned with the UAE’s wider ambition to plant 100 million mangroves by 2030, supporting broader national momentum around restoration and climate resilience.

CEO Bassel El Koussa said: “It’s always an amazing moment where your personal values and what’s good for business come together: this is one of them. Starting the eco-friendly deliveries initiative is just the beginning of our commitment to enabling brands to make planet-positive choices.”

“Respect for our planet and all of its treasures are deeply important to us at Quiqup, and we are so proud to begin to weave that into our purpose and business. The consumer demand for environmentally conscious options is growing every year and today we are committing to put sustainability at the core of our innovation. We are proud to kick-off our initiative by celebrating UAE Mangrove Day and to work everyday with brands who share our commitment,” stated El Koussa.