Oman Air has partnered with Insurte, ISA Assist and Takaful Oman Insurance to enhance its travel insurance offering through a new embedded insurance solution.

The strategic agreement will provide customers with a range of travel insurance options integrated into the airline’s booking journey, offering greater convenience and flexibility.

The partnership combines Insurte’s global travel insurance technology platform, ISA Assist’s expertise in embedded insurance strategy and programme design, and Takaful Oman’s local market capabilities.

The collaboration aims to deliver a seamless insurance experience while strengthening Oman Air’s customer-focused travel services.

Surya Kuchibotla, Vice President of Retailing Ancillary and Commerce at Oman Air, said: “This partnership allows us to expand our offering in a way that enhances the overall travel experience. By working with Takaful Oman, we are bringing a trusted Omani provider into our ecosystem, alongside global expertise of ISA Assist and latest technology by Insurte, to deliver a more seamless and comprehensive services for our guests.”

Stéphane Jersol, CEO of Insurte, also added: “This is the kind of partnership that gets us excited. Oman Air and Takaful Oman are both dedicated to creating the best travel insurance experiences for their customers. With our expert in-house team and more than 15 years of global experience, we’re ready to provide a secure, fast, and easy-to-use technology.”

Rami Rishmani, General Manager of ISA Assist, stated: “At ISA Assist, we focus on enabling airlines to unlock the full potential of embedded insurance by combining global expertise, optimized distribution strategies, and scalable program design. Our role is to ensure that travel insurance becomes a seamless part of the customer journey while delivering sustainable commercial value to our partners. This partnership with Oman Air demonstrates how international know-how and strong local capability can come together to create a high-performing, future-ready solution.”-TradeArabia News Service