Gulf Business Machines (GBM), a leading end-to-end digital solutions provider, has appointed Pieter Willem Bil as its Chief Executive Officer.

In this role, Bil will lead GBM's strategic growth across regional markets, focusing on empowering enterprise and public sector customers to accelerate Artificial Intelligence (AI) adoption, modernising resilient digital infrastructure, and navigate complex technology transformations with trusted strategic counsel.

Bil brings more than 30 years of executive leadership experience driving business transformation, growth and digital modernisation for Fortune 500 enterprises and government entities. He joins GBM from Kyndryl, where he served as Senior Vice President & Managing Director for Middle East and Africa. He has a proven track record of guiding enterprises through complex digital transformations, scaling operations, and driving sustainable business growth. His deep understanding of the regional market, combined with extensive experience leading large-scale transformation partnerships, AI integration initiatives, and complex multi-vendor environments, will be instrumental as GBM continues to expand its regional footprint, GBM said.

Marwan Faraj Bin Hamoodah, GBM Chairman, commented: "We are delighted to welcome Pieter Bil to GBM as our new Chief Executive Officer. As the digital landscape evolves and resilient technological advancement becomes increasingly critical to business continuity across the region, Pieter’s exceptional leadership and strategic foresight will be invaluable. We are confident that his vision will accelerate our mission to empower organisations with cutting-edge digital infrastructure and resilient operations." – TradeArabia News Service