The Ajman Department of Tourism, Culture and Media is set to participate in Arabian Travel Market (ATM) 2026, taking place at Dubai World Trade Centre from September 14 to 17 under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”

The department will use the event to showcase Ajman’s tourism and cultural vision, highlighting its attractions, distinctive experiences and expanding tourism ecosystem to international industry representatives. The participation supports efforts to strengthen Ajman’s position as an authentic, competitive and future-ready destination while expanding its presence in regional and international markets.

Ajman’s stand will feature media, cultural and interactive experiences showcasing the emirate’s identity and heritage. A dedicated media corner, “From the Memory of Ajman,” will display archival photographs documenting key milestones in the emirate’s history and development.

An interactive zone will highlight Ajman’s tourism experiences, while the Craftsmen Majlis will showcase traditional crafts and local heritage through a contemporary presentation.

The stand will also bring together representatives from Ajman’s tourism and hospitality sector, demonstrating public-private collaboration. Participating entities include Ajman Saray, Al Zorah Beach Resort, Fairmont Ajman, Bahi Ajman Palace Hotel, Dusit Ajman Resort & Villas, Wyndham Garden Hotel, Radisson Blu Hotel, Ewan Ajman Suites Hotel and several tourism, travel and wellness companies.

Through its ATM participation, the department aims to build strategic partnerships, diversify source markets and attract a broader range of visitors. The event will also reinforce Ajman’s tourism proposition, which combines heritage, culture, hospitality, leisure and innovation, supporting the emirate’s wider tourism ambitions and international visibility.

Mahmood Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, said: “Arabian Travel Market provides an important platform to strengthen Ajman’s international tourism presence and engage with leading partners and industry specialists. This year, we are presenting a destination proposition that reflects Ajman’s identity, bringing together its cultural and historical heritage, evolving tourism experiences, and growing focus on innovation and technology. Together, these elements support the emirate’s competitiveness and long-term tourism growth.”

He added: “Our participation also creates new opportunities to expand cooperation across priority tourism markets and build strategic partnerships that strengthen Ajman’s tourism ecosystem. Collaboration between government entities, tourism establishments and the private sector remains central to sustainable sector development and to enhancing the emirate’s appeal among visitors.” -TradeArabia News Service