Visit Qatar is set to showcase Qatar’s tourism offering at the 33rd Arabian Travel Market (ATM), taking place from 14 to 17 September 2026 at Dubai World Trade Centre.

Held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, ATM 2026 will bring together travel and tourism professionals from across the world.

Visit Qatar will use the event to promote the country’s diverse attractions, strengthen industry partnerships and highlight upcoming tourism experiences.

A delegation of 50 partners, including hotels and destination management companies, will join Visit Qatar at its dedicated 650-square-metre Qatar Pavilion in Saeed Hall, Stand ME1520.

The double-deck pavilion will feature immersive and interactive experiences designed to give visitors a closer look at Qatar.

One of the highlights will be an “Immersive Room”, offering a multi-sensory exploration of the country’s iconic destinations through visual, audio and atmospheric elements.

Qatar’s cultural heritage will also be showcased through live demonstrations of traditional crafts. Visitors can experience Arabic calligraphy, misbah making and agal making while learning about their cultural significance.

Qatar Calendar will also feature prominently, giving travel professionals and visitors an overview of upcoming events and experiences across the country.

Visit Qatar said its participation reflects efforts to strengthen Qatar’s presence in global tourism markets and build strategic relationships with international industry partners.

ATM remains a key platform for the Middle East’s travel and tourism sector, providing an opportunity for destinations, airlines, hotels and other industry stakeholders to discuss emerging trends and the role of innovation and technology in shaping future travel.

Through its participation, Visit Qatar aims to further promote the country as a diverse tourism destination while supporting national tourism priorities and expanding its international visitor base. -TradeArabia News Service