Emerging Travel Group (ETG), operator of RateHawk, ZenHotels and Roundtrip, is expanding its Marketing Hub through a partnership with Rippla, adding influencer marketing to its hospitality solutions.
Rippla connects businesses with more than 10,000 influencers across Europe and the Middle East, while providing audience data including age, location and gender.
The insights allow hotels and travel brands to identify creators whose followers closely match their target customers, supporting more targeted and data-driven influencer campaigns.
Felix Shpilman, CEO of Emerging Travel Group, commented: “Social media and influencers are increasingly shaping how travellers discover, consider, book and experience travel. This is one of the key trends we identified in our recent report on the 10 trends that will shape travel over the next decade. As creator marketing becomes an important part of the booking journey, our partnership with Rippla allows ETG to expand the marketing opportunities we offer to our partners, helping them reach travellers through relevant voices alongside our existing solutions.”
Through Rippla, hospitality businesses can define their target audience based on criteria such as location, age and gender, and create tailored offers for selected creators. Rippla’s algorithm then identifies influencers whose audiences best match the target profile, allowing partners to select the profiles they want to collaborate with. Collaborations are based on a barter model, with hotels offering stays or other hospitality experiences in exchange for creator content and promotion. Rippla also provides tools to manage collaborations and track their performance. Access to the platform is provided on a subscription basis.
Maria Donskikh, CEO and founder of Rippla, commented: “We built Rippla because we saw an opportunity to make influencer marketing more relevant, effective and accessible for hospitality businesses. We can already see the value it brings to our clients — through barter-based collaborations, they turn available rooms and restaurant tables into marketing assets that help them reach new guests. Our partnership with Emerging Travel Group opens an exciting new chapter for Rippla. By combining our technology and influencer marketing expertise with ETG’s deep understanding of the travel industry and its global network, we can continue developing the product and bring it to a much broader community of travel professionals and brands.” -TradeArabia News Service
