Rove Hotels and IRTH Group have announced a multi-year partnership to develop a new pipeline of standalone Rove Home residential projects across the UAE, expanding a collaboration that has already delivered more than 2,000 sold-out units in Dubai.

The companies have previously launched three Rove Home residential projects and HQ by Rove, a hospitality-branded office concept.

Rove Home Downtown, their first residential development launched in 2023, is nearing completion, with handovers expected to begin before the end of the year.

Under the new agreement, IRTH Group will develop standalone Rove Home projects across the UAE, combining Rove’s hospitality expertise, design approach and community-focused philosophy with IRTH’s real estate development, product innovation and execution capabilities.

The partnership comes as Rove Hotels continues its regional expansion across Saudi Arabia, Oman and Egypt, with nearly 10,000 rooms either operational or under development.

The companies said their projects focus on combining design, hospitality, amenities, location and value.

Rove Home developments have introduced features including modular units, flexible layouts, space-saving furniture and indoor-outdoor living concepts, alongside extensive shared amenities focused on wellness, work, sport and social interaction.

The next project under the expanded partnership will be Rove Home The Greens, a 200-home development in Dubai’s established The Greens community.

The project will build on the Rove Home concept with further innovations in design, space planning, product features, hospitality and the ownership experience.

Paul Bridger, COO of Rove Hotels , said: “Rove Home and HQ by Rove were conceptualised to break the mold of what accessible living and working spaces can look like. By pairing our vibrant design and hospitality expertise with an offering that delivers true value, we’ve created an ecosystem that resonates deeply with modern residents and business owners. IRTH Group shares our progressive mindset and commitment to the UAE market, making them the natural partner as we expand our residential and commercial footprint across the Emirates.” 

Osman Celiker, CEO of IRTH Group, said: “Real estate in this region has followed the same playbook for a long time. At IRTH, innovation and forward thinking are fundamental to how we develop, so we are always exploring how we can challenge convention and create something better. From Downtown to Marasi Drive and Dubai Marina, and then into the workplace with HQ by Rove, our collaboration with Rove has allowed us to evolve the concept and push the boundaries further with every project.”

Celiker added: “Rove Hotels and IRTH have now decided to take that collaboration forward through an exclusive partnership. It reflects our mutual confidence in what we have created together and, more importantly, our shared ambition for what comes next. Rove Home The Greens will be the first project to launch in this new chapter, with a much wider pipeline of Rove Home destinations to follow across the UAE. With Rove Home The Greens, we are also looking beyond the home and asking what more ownership can offer over time. The result brings together product, hospitality, amenities and ownership in a way we haven’t done before — and I believe it will make people look at the proposition very differently.”  -TradeArabia News Service