Alrajhi Bank and flyadeal have announced a strategic partnership integrating the bank’s Mokafaa loyalty programme into flyadeal’s booking experience, allowing customers to earn and redeem points when booking eligible flights.

Mokafaa members can earn points on flights booked through the flyadeal website and mobile app and redeem accumulated points directly towards ticket costs. The partnership expands the benefits available to flyadeal customers while connecting the airline with Alrajhi Bank’s extensive customer base across Saudi Arabia.

Mohannad AlSalmi, Chief Information Officer, flyadeal, said: "We are delighted to partner with Al Rajhi Bank and bring Mokafaa into the flyadeal experience. Our customers can now earn and redeem Mokafaa points seamlessly across our booking channels, whether on our website or app, so every journey with flyadeal delivers more value. This partnership reflects our commitment to putting customers at the centre of everything we do, and as we expand our network across Saudi Arabia and beyond, integrations such as this ensure our digital experience keeps pace with what today's travellers value most."

Saed Baseet, Chief of Marketing and Customer Experience, Alrajhi Bank, said: "The partnership with flyadeal, one of the leading national airlines, embodies the bank’s commitment to fulfilling customer needs beyond their expectations by transforming their journeys into tangible value that enhances the customer experience. We will continue to expand the Mokafaa partner network with top brands across various sectors."

Mokafaa is the largest loyalty programme in Saudi Arabia’s banking sector by customer numbers and total rewards value.

It has more than 450 partner brands across over 30,000 physical locations in the Kingdom. -TradeArabia News Service