Etisalat UAE, the flagship telecom arm of Etisalat, and DataRobot have announced the extension of their strategic partnership through a new multi-year agreement focused on building, operating, and governing an agentic AI workforce across Etisalat UAE’s business units.
The agreement builds on Etisalat UAE’s wider ambition to scale AI within a secure environment, while strengthening the governance and enterprise capabilities needed as AI moves from generating insights towards taking action.
Under the expanded partnership, Etisalat UAE will leverage the DataRobot Agent Workforce Platform capabilities as part of its broader sovereign AI ecosystem to develop, deploy, and govern selected agentic AI workloads.
The environment brings predictive, generative and agentic AI capabilities together under a common governance framework.
By keeping sensitive data and AI workloads within its self-managed infrastructure, Etisalat UAE retains control over where its AI runs, the data it can access, and how it is governed, supporting its approach to AI sovereignty on-premises as agentic capabilities expand across the organisation.
Antonietta Mastroianni, Chief Information Officer, Etisalat UAE, said: "Our partnership with DataRobot has strengthened the governance of our growing Machine Learning portfolio while significantly increasing our agility, enabling our teams to develop and deliver models faster and empowering data scientists and business users through our Citizen Data Scientist Program."
"We are now building on this foundation to embrace agentic AI, accelerating innovation while maintaining the trust and governance required at enterprise scale," she stated.
Haissam Hassan, the META GM at DataRobot, said: "Etisalat UAE is showing what enterprise AI looks like when innovation, sovereignty and governance are designed together. They have already built the foundation and are now applying that same discipline to AI agents. The opportunity is no longer simply to build agents, but to put them safely into real business processes at scale."
Since 2022, Etisalat UAE and DataRobot have worked together to scale AI from early predictive applications across customer value management, including churn prevention, upsell and cross-sell targeting, and credit risk optimisation, towards broader enterprise adoption.
Alongside these use cases, the partnership has supported the development of the internal expertise and governance needed to operationalise AI at scale, he added.
