Maldivian-owned hospitality group Versa Hospitality has launched Versa Keys, a tiered loyalty programme designed to reward guests for their stays and engagement across its growing international portfolio of hotels and resorts.

Launched across all properties on October 2026, the programme introduces four membership levels: Member, Silver, Gold and Platinum, with benefits increasing according to the number of nights guests accumulate across Versa Collection and Niva properties worldwide.

The initiative forms part of Versa Hospitality's strategy to strengthen guest relationships and enhance customer loyalty as the group expands internationally.

New destinations will automatically join the programme upon opening, allowing members to earn qualifying nights and access benefits across the entire portfolio.

Visha Mahir, CEO of Versa Hospitality, said: "Versa Keys reflects everything we believe travel should be. It rewards the moments that matter—the time guests invest, the experiences they seek out and the memories they leave with. As we grow, the programme grows with them: every stay across every destination counts, and every tier unlocks something more meaningful."

Under the programme, guests are automatically enrolled as members following their first check-in, with qualifying nights accumulated across all participating properties.

The entry-level Member tier covers one to six nights, while Silver membership begins at seven nights and provides enhanced arrival privileges, early check-in subject to availability, and discounts on food and beverages, spa treatments, excursions and laundry services.

Gold membership requires 48 or more nights and includes all Silver benefits, an additional five per cent discount on eligible services, a curated experience for two per stay and guaranteed late check-out until 4pm.

The highest tier, Platinum, is available to guests accumulating at least 84 nights. Benefits include all Gold privileges, an additional five to 10 per cent discount on food and beverages, spa treatments and excursions, discounts on in-villa dining and minibar purchases, and guaranteed late check-out until 6pm.

Versa Hospitality said the programme is designed to provide a straightforward membership experience, with resort teams supporting guests by explaining available benefits and identifying opportunities to earn rewards throughout their stays.

Through Versa Keys, the group aims to establish a unified loyalty structure across its international properties, allowing frequent guests to accumulate rewards and access increasingly personalised benefits regardless of destination. -TradeArabia News Service