Dubai Holding Entertainment will showcase its portfolio of 20 parks, attractions and destinations at World Travel Market (WTM) London 2026, as it seeks to strengthen international travel partnerships and attract more visitors to Dubai.

The event, taking place from November 3 to 5 at ExCeL London, comes as the company launches its new annual entertainment season, Truly Amazing, alongside the reopening of Dubai Parks and Resorts, the launch of Global Village Season 31 and the introduction of The Ledge at The View Palm Jumeirah.

The group's portfolio includes theme parks, cultural attractions, nature experiences, live entertainment, cinema and hospitality destinations, including The Green Planet Dubai, Wild Wadi Waterpark, ROXY Cinemas and Coca-Cola Arena.

Rami Mashini, Vice President - Operations at Dubai Holding Entertainment, said: “Dubai continues to give international visitors new reasons to discover the city and new experiences to return for. Across Dubai Holding Entertainment, we contribute to that proposition through destinations that bring together theme parks, culture, live entertainment, nature, hospitality and some of Dubai’s most recognised attractions.

“WTM London gives us an important opportunity to strengthen our engagement with the international travel trade. With our always evolving attractions, experiences, and price value, we are giving our partners more opportunities to build compelling Dubai itineraries and give their guests more reasons to explore the city.”

As part of its efforts to make attractions more accessible, the company has introduced the Amazing DXBpass, priced at AED399 and valid for 10 days. The digital pass allows visitors to select four experiences, including two theme parks, one city attraction and one flexible experience, with savings of up to 50% compared with the stated standalone prices.

Theme parks and family attractions

Dubai Parks and Resorts brings together several major attractions, including MOTIONGATE Dubai, the Middle East's largest Hollywood-inspired theme park, and Real Madrid World, which features more than 40 experiences and the 460-foot Stars Flyer, described as the world's tallest amusement ride.

The destination also includes LEGOLAND Dubai and LEGOLAND Water Park, alongside accommodation options such as LEGOLAND Hotel, Lapita, Dubai Parks and Resorts, Autograph Collection, and T-REX Glamping, a dinosaur-themed family accommodation experience.

Riverland Dubai adds 14 entertainment, dining and leisure experiences, supported by a new membership programme starting at AED59 per month. Three-month and annual membership options are also available, while new seasonal attractions include bowling and Automobili Lamborghini racing simulators.

Global Village expands Season 31 offering

Global Village, which the company describes as the world's most visited theme park based on average daily attendance, has launched its 31st season with 29 pavilions representing more than 90 cultures.

The destination features more than 3,500 shopping outlets, over 250 dining options, 40,000 shows and more than 200 attractions. New entertainment this season includes Fast Live 2: The Police Strikes Back, Bollywood Idol and Bank Heist, alongside refreshed cultural pavilions and dining concepts.

Running until May 2027, the season continues Global Village's programme of bringing together international cultures through entertainment, shopping and food. Since opening in 1997, the destination has welcomed more than 100 million visitors.

New experiences at Dubai landmarks

At The View Palm Jumeirah, the newly introduced The Ledge features eight glass platforms extending 1.5 metres beyond the observation deck, located 240 metres above sea level. The attraction offers views of Palm Jumeirah, the Arabian Gulf and Dubai's skyline.

The launch coincides with the observation deck's fifth anniversary. Since opening in 2021, The View Palm Jumeirah has welcomed millions of visitors from 130 countries.

Elsewhere, The Green Planet Dubai offers an indoor rainforest experience featuring more than 3,000 plants and animals, while Wild Wadi Waterpark provides family-oriented water attractions.

Coca-Cola Arena continues to host live entertainment events, while ROXY Cinemas offers premium cinema experiences, including ROXY Xtreme, which features the largest cinema screen in the Middle East and North Africa.

Through its participation at WTM London, Dubai Holding Entertainment aims to engage international travel operators and industry stakeholders, highlighting its range of experiences for families, couples, groups and individual travellers.

The company said its portfolio and seasonal offerings provide travel partners with opportunities to develop varied Dubai itineraries and encourage repeat visits to the emirate. -TradeArabia News Service