Emirates NBD, a leading banking group, has announced the launch of real-time AI market insights for digital wealth customers on ENBD X, developed in collaboration with Bridgewise, the global leader in embedded investment AI.
Delivered through a fully native experience within ENBD X with no additional cost, the new Bridgewise feature identifies significant global market movements across global equities and ETFs in the United States, Europe and Asia.
Customers will receive timely, AI-generated analyses tailored to their current holdings, helping them understand key market drivers and the rationale behind price movements, without needing to monitor multiple third-party news sources.
Enhanced experience
The new solution is now live, starting with a select group of customers and expanding to all customers by month-end. Feedback from early users will support an enhanced experience for the wider launch.
The launch builds on Emirates NBD’s commitment to making digital investment more accessible through ENBD X, where customers can invest in real time, 24/7, across local and global equities, ETFs, fractional bonds and sukuks, mutual funds and physical gold and silver.
Neeraj Makin, Group Head of Strategy, Analytics and Venture Capital at Emirates NBD, said: “At Emirates NBD, we continue to invest in technologies that respond to our clients’ evolving needs and make their wealth journey simpler, more informed and more accessible. Our launch with Bridgewise brings AI-powered market intelligence and clear, actionable insights directly into our customers’ investment journey, helping them make more informed decisions through the platforms they already use every day.”
Smarter and more intuitive
Mohammad Al Bastaki, Group Head of Private Banking and Wealth Management at Emirates NBD, said: “Investing can be complex, particularly when markets are moving quickly. By bringing Bridgewise’s AI-powered insights into ENBD X, we aim to make it easier for our customers to understand what is happening in the markets and what it could mean for their investments. It is another step towards making ENBD X a smarter, more intuitive wealth platform that helps customers make informed decisions with confidence.”
The launch aligns with strong regional demand for automated financial intelligence. Bridgewise’s State of AI for Wealth in 2026 report ranks the UAE first globally for momentum in adopting AI for investment research and second for overall optimism.
Across the Middle East, 60% of respondents report using AI regularly for investment information, with 82% expressing confidence in the accuracy of its insights. The market insights solution is the first product to reach Emirates NBD customers under the partnership and extends Bridgewise’s presence in one of the region’s most active wealth markets.
Milestone
“Emirates NBD believed in us early, first as an investor and then as a partner, and bringing our solutions to its customers is a real milestone for us," said Dor Eligula, Co-Founder and CBO at Bridgewise. "The UAE is one of the most AI-ready markets in the world, and Emirates NBD is building ambitiously for it. We are excited about what we can achieve together and we see this as the foundation for long-term growth.”
The launch is the first Bridgewise solution available to Emirates NBD’s digital wealth customers, building on the bank’s participation in Bridgewise’s Series A round through the Emirates NBD Innovation Fund, the bank’s corporate venture capital arm and Bridgewise securing its license from the Dubai International Financial Centre (DIFC).—TradeArabia News Service
