Invest Qatar, the country’s investment promotion agency, and Soin, one of Central America’s largest IT solutions providers, have partnered to support Soin’s establishment and expansion in Qatar. 

The partnership aims to advance the adoption of artificial intelligence (AI), enterprise modernisation and digital transformation, while reinforcing Qatar’s position as a regional hub for enterprise technology and innovation.

The partnership was marked by the signing of a Memorandum of Understanding (MoU) on the sidelines of MWC Doha, by Sheikh Ali bin Alwaleed Al-Thani, Chief Executive Officer of Invest Qatar, and Mariano Villalta, Regional Director, Soin. 

Qatar as a base

The MoU establishes a framework to accelerate Soin’s entry into and expansion across the Qatari market. Invest Qatar will facilitate access to commercial opportunities, support the development of strategic partnerships and help position Qatar as a base for Soin’s wider regional expansion. 

Through this partnership, Soin will introduce its advanced AI solutions and enterprise technology expertise to Qatar, supporting organisations across key sectors, including banking and financial services, telecommunications, healthcare, retail and government and public services. 

The designed solutions will help organisations modernise complex systems, automate processes and enhance operational efficiency. Soin’s business plan in Qatar projects approximately QR197 million ($54 million) in cumulative capital and operating expenditure over five years, alongside the creation of a Qatar-based workforce of around 120 jobs by the end of the period.

Growing appeal

Sheikh Ali said: “Soin’s decision to establish operations in Qatar underscores the country’s growing appeal as a strategic base for international technology companies seeking to expand across the region. Soin’s expansion represents a valuable contribution to Qatar’s investment landscape, bringing specialised expertise, creating high-value employment opportunities and strengthening our technology ecosystem. We look forward to supporting Soin’s regional growth ambitions and fostering its long-term presence in Qatar, in line with our economic diversification objectives.”

“Organisations need to modernise and adopt AI while keeping critical systems running reliably and governing how AI operates across the business. Soin brings more than four decades of enterprise technology experience and a track record at the forefront of innovation, which we are now applying to Artificial Intelligence. Together with Sheikh Mohammed bin Falah bin Jassim Al Thani, and support from Invest Qatar, we are building a team in Qatar that helps large enterprises modernise their systems and scale AI with the control and visibility their operations require,” said Mariano.

"We are pleased to witness this strategic partnership and be part of Soin's journey in Qatar. It complements the objectives and value of our joint venture with Soin as we aim to combine over four decades of technology expertise with our deep understanding of Qatar and the region, strong public and private sector relationships, and long-term commitment to business development. We look forward to expanding Soin’s operations in Qatar and positioning the country as a regional hub to serve local and neighbouring markets across key sectors,” said Sheikh Mohammed.—TradeArabia News Service