UAE Exchange, a leading global remittance and foreign exchange brand, has been selected as a Superbrand by the Superbands Council in the UAE for the fourth consecutive time.

"We are totally delighted,” said Y Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange. "Superbrands Council is a prestigious and independent authority, which recognises qualitative attempts to achieve excellence.”

“It fills us with pride to know that they have found UAE Exchange as a brand totally driven by quality. On our part we have been constantly striving to achieve excellence in every aspect of our operations. It is these incessant efforts that have helped us in featuring in the coveted list, four times in a row,” he added.

Promoth Manghat, vice president – Global Operations, UAE Exchange, said, "UAE Exchange has grown into a trusted global remittance and foreign exchange brand. This recognition in its flagship market of UAE is definitely an encouragement for us to pursue excellence, globally.

"Along with the laurels comes high responsibility and we shall leave no stone unturned to stand up and surpass the expectations of customers, partners, regulators and authorities on quality."

"UAE is a matured market with quite competent players,” added Varghese Mathew, country head – UAE Operations, UAE Exchange.

“Every aspect in the business operations has to be well nourished to compete here. UAE Exchange has grown along with this market and has imbibed its values that make it quality-centric. Being featured in this prestigious list among like-minded organisations, which have a penchant for quality, is an honour for us.”

The remittance major offers a wide range of services, backed by state-of-the-art technology. Its services meet the financial needs of its 3.5 million plus customers worldwide, a statement said. – TradeArabia News Service