Emirates NBD Securities, the brokerage arm of top UAE lender Emirates NBD, said it has launched 'Tharaa’, a unique loyalty program designed to reward its valued investors upon executing trades.

Tharaa, the Arabic term for wealth, is the first of its kind program in the UAE that offers Emirates NBD Securities customers five tiers of membership which include, Bronze, Silver, Gold, Platinum and Executive, said a statement from the UAE bank.

Under the scheme, Emirates NBD Securities customers get automatically enrolled into the 'Tharaa’ program and eligibility for one of the five tier memberships is based on the investor’s accumulated trades for the year 2012, it stated.

Abdulla Al Hosani, the general manager, Emirates NBD Securities said Tharaa was the first of its kind loyalty program recognizing investors' trades and rewarding them for their commitment and loyalty to the company.

This program, he stated, was specifically designed based on Emirates NBD Securities commitment to make every trade for every investor a more valuable one.

"It is an extension to the long list of innovative solutions and unique services Emirates NBD Securities offers its valued investors, and is the first of many exciting products we have planned for the year," he added.

For each trade that is executed with Emirates NBD Securities, in any market, investors receive a specific percentage of Tharaa points according to their tier membership; the points will be accumulated and will reflect in the investor’s eBroker account and Trading Statements.

The loyalty program is yet another extension of Emirates NBD Securities’ efforts to serve its customers with exclusive trading opportunities and innovative services that best suit the customers’ trading interests, said the company statement.

It comes as an addition to several products and services that have been launched in the past year such as eBroker Mobile, the various online platforms, multi currency trading and several other services that have been positively received by investors and added value to their trading experience, it added.-TradeArabia News Service