Laauser Mobelmanufaktur, a leading furniture manufacturing company based in Germany, has announced its foray into the Middle East region with the opening of its headquarters in Dubai.

A major player in the leather, upholstery and the kinetic-based mechanism, Laauser said it plans to launch hitech European made recliners into the Mena markets.

The company, founded in Germany in 1894, had been operating from there until a group of investors acquired the brand and moved its headquarters to JLT Dubai.

Speaking at the launch Luca Gorlero, the managing director said, "We are very excited to bring to the region this exclusive and historical German brand. The company has been in business in Germany for more than 110 years and it has been a significant player in the high-end upholstery industry."

"Last year we decided to move the headquarters to Dubai from where we plan to target emerging market economies with a focus on the Mena region as well as Russia and ex CIS countries. Today we have launched four new recliner models - Jahn, Jonas, Luca & Leon - which we hope are going to be well received by the markets in the region," he stated.
 
"We expect to release new models regularly to the market on a yearly basis. All models are designed to fit seamlessly in the living room and in the office space," said Gorlero.

"Two models specifically are quite unique as they target a very specific niche market; Lucas & Leon are lift chairs that combine a modern design with the key lift functionality, targeting the elderly segment and people with disabilities that require assistance in standing up," he noted.-TradeArabia News Service