The BurJuman Safe and Sound Campaign, one of the region’s largest breast cancer awareness campaigns, aims to target one million women during October, the International Month of Breast Cancer Awareness.

The message Early Detection Saves Lives will be carried through a comprehensive outreach programme and calendar of community activities.

Since it was launched in 1997, The Safe and Sound campaign has successfully reached close to 25 million people and is regarded as a leader in this cause category.

The year-round programme focuses on the key message of breast cancer survival through early detection and treatment, by educating the entire community on risk factors and the importance of the 3-step approach to staying vigilant through performing regular self-examinations, clinical check-ups and mammograms.

The programme’s various initiatives over the past 15 years have helped engage thousands of women from varied age groups and nationalities living across the UAE and motivate them to practice self-protection measures to safeguard their health against breast cancer – the leading cause of fatalities amongst women worldwide.

“Over the years – through a powerful and extensive programme of media and community outreach activities and events – the BurJuman Safe and Sound campaign has actively worked to provide key information and raise awareness about the critical disease, dispel taboos and share motivational stories of survivors who have beaten breast cancer,” said Sabina Khandwani, spokesperson for Safe and Sound and head of PR and Marketing at BurJuman.

“The strong trust and credibility that Safe and Sound enjoys is reflected in the level of support that increases year on year from our partners and the community. We are grateful to have the assistance of various government entities, corporates, consumer brands, medical institutions, individuals and their families.

“Each of them has continued to join hands with us to amplify the campaign’s key message of constant vigilance and early detection and deepen the impact of the campaign in the UAE. Our partners help us to reach a wide cross-section of individuals across different walks of life, thus taking the campaign’s message to more families across the Emirates,” she added. – TradeArabia News Service