Rubber World Industries, the leading manufacturer of closed-cell rubber insulation 'Gulf-O-Flex', is showcasing its high quality rubber products at the ongoing ‘The Big 5’ show.

The leading international building and construction event will run at the Dubai World Trade Centre until November 25.

The leading manufacturer also revealed its new brand identity and logo.

The company’s presence in the high profile event underlines its goal to achieve Dh40 million ($10.9 million) in total revenues by the end of this year.

The RWI stand will highlight the latest range of insulation pipes, glue, tapes and adhesive insulation that have been used in several high profile projects such as the ‘Al Raha Beach’ development, ‘Saadiyat Island’ project and ‘Yas Island’ in Abu Dhabi.

RWI is also seeking to tap into the growing market for eco-friendly construction products by educating participants about the environmental benefits of using 'Gulf-O-Flex’ in their projects and showcasing the ‘Gulf-O-Flex’ manufacturing process, which does not include harmful elements such as chlorofluorocarbons (CFCs), hydro-fluorocarbons (HFCs), and formaldehyde.

“Our presence at this year’s edition of ‘The Big 5’ event is aimed at identifying, approaching and seeking new customers in the region, which will allow us to further expand our Middle East operations,” said Muzammil Shaikhani, managing director, RWI.-TradeArabia News Service