Dow Chemical has consolidated its Mena and Turkey (MENAT) markets, and named Markus Wildi as the region’s president.

The new role of Wildi, whose previous title was president of Dow Middle East, will include North Africa and Turkey. He will retain his dual role as vice president of Corporate Development, Kuwait.

Dow’s geographic alignment shift is a strategic business decision to provide the Company’s growth regions with a more dedicated focus, allowing Dow to build on their synergies.

This new alignment will also allow Dow to leverage its commercial and manufacturing expertise and presence in the region, in order to cater to local needs and drive product localization and innovation.

In his new role, Wildi will be responsible for driving Dow’s growth strategy in the MENAT region, as well as overseeing responsibilities for the region’s joint ventures.

“As the global economic environment remains challenging, we are taking this proactive step as part of our efforts to further evolve our business,” said Heinz Haller, chief commercial officer, president of Dow Europe, Middle East and Africa (EMEA), and executive vice president of The Dow Chemical Company.

“This approach ensures appropriate geographic and cultural alignment, provides critical mass for our markets, and reflects the important role that the region plays in the full vision of our transformational strategy."

“We are a growth company and Dow’s new geographic alignment allows us to better serve our customers and unlock new opportunities, inspiring this growth”, said Wildi.

“The region has a growing demand for solutions to big challenges such as the need for energy, water, food, housing and health. In addition to increasing operational efficiency, this shift means a sharpened focus on providing solutions to these challenges.”

Wildi started his career with Dow in 1987 and has held numerous positions in sales and commercial management around the world. – TradeArabia News Service