Zebra Technologies has reported a surge in membership of its PartnersFirst programme from outside the traditional Auto ID space.

This complements the partner base that is the backbone of the Zebra channel, the global provider of on-demand printing solutions.

PartnersFirst was launched one year ago to differentiate between distributors, resellers buying through distribution and direct resellers. The programme defines the company's relationship with the different groups and delivers a high level of support to each of them accordingly; either directly or via a specific Authorised Distributor track, said an official spokesman.

As such it recognises the support expected by resellers that buy through distribution. The scheme also now identifies a number of other partner specialities including Technology Partners, of which there are now 50 across EMEA, selling vertical solutions designed to complement Zebra's products.

'The AutoID industry has seen some significant developments over the last 12 months, and PartnersFirst has done well to reflect this through its transparent structure and clear information channels,' said managing director at Varlink Mike Pullon.

'Our commitment to Zebra is recognised in the support we receive, including training, marketing information and technical know-how,' he added.

During PartnersFirst's second year, Garner-Evans plans to further develop and refine the programme, with particular focus on training.- Trade Arabia News Service