Info2cell.com, a leading mobile application service provider in the Middle East, said it is expanding its portfolio of mobile services to enable subscribers to take advantage of significant advancements in the UAE's mobile phone sector.

The new range of offerings, particularly the arrival of 3.5G technology that delivers unprecedented broadband services to mobile users, is expected to help develop new niche markets for the company, said a senior official.

Bashar Dahabra, founder and CEO of Info2cell.com said: 'The advent of 3.5G technology has totally changed the direction of the mobile sector. We are now able to deliver increased voice capacity and higher speed data rates, giving mobile subscribers greater control and a much better range of choices.'

Info2cell.com said that industry experts are particularly bullish about the long-term prospects of the 3.5G technology, expecting 3.5G mobile handsets to account for up to half of all global handset sales by 2013, an exceptional increase from just 7 per cent in 2008.

Info2cell.com has tailored its new range of services and mobile solutions to correspond to the new demands of subscribers, delivering a more satisfying experience when video streaming, receiving TV signals, playing music or sending large files through their mobile phones or PDAs.

These services will help boost Info2cell.com's client base, in tune with the dramatic increase in mobile subscription in the UAE, which is expected to reach 235 per cent by end of 2009 and 251 per cent by 2010, said Dahabra.

'Info2cell.com has developed and enhanced our broad selection of services to complement the transformation of the mobile sector into a much more ubiquitous and significant lifestyle tool, particularly in the UAE, which in 2008 alone was estimated to have nearly 10 million mobile subscribers,' he added.

Info2cell.com has been a leading provider of mobile applications and content in the highly competitive Mena markets, managing more than half a million subscribers and accommodating up to 100 mobile requests per second.

The content provider uses advanced mobile messaging technology to offer a wide range of services such as the new News Alerts via SMS or MMS, the advanced Mobile Value-Added services, personalized information services such as Alwan, GPRS, GSM, Edge services and the interactive mobile services for TV channels.-TradeArabia News Service