Advanced Micro Devices (AMD), an innovative technology company, has announced the launch of ATI Radeon E4690 Mobile PCI Express module (MXM) that delivers blazing-fast graphics for the embedded market.

The ATI Radeon E4690 MXM features more than triple the 3D graphics performance of previously available solutions with low CPU utilization and brilliant picture quality, AMD said after its launch at the Digitimes Tech Forum (DTF) 2010 in Taiwan.

The industry-standard MXM 3.0 specification for graphics subsystems calls for reduced power, improved cooling capability and a lower z-height, enabling designers to create smaller, more efficient embedded systems and speed time to market, it explained.

With its massively parallel, programmable architecture, the ATI Radeon E4690 MXM is designed for compute intensive, embedded applications such as digital signage, image recognition, signal processing and surveillance, arcade and casino games, medical imaging, and more.

Working in collaboration with ALT Software, a leading supplier of 2D and 3D graphics, AMD is able to offer customers an alternative to custom programming by developing a standards-based parallel processing API, helping them to improve performance in embedded computing systems by leveraging the power of the graphics processor (GPU), the company said.

For example, the GPU has become a standard hardware component in many aerospace and defense systems, making it an ideal parallel processing solution, it added.

The new model boasts of features such as 512MB of on-board GDDR3 memory, 320 shader processors, a comprehensive set of display output options and adjustable system clocks for exacting power and performance requirements.

 “As the graphics requirements for embedded systems continue to increase, AMD has armed the ATI Radeon E4690 MXM with features that are important to our customers and done so within an industry-standard specification that helps simplify design, development and market delivery,” said Richard Jaenicke, director of Embedded Discrete Graphics for AMD.

Dan Joncas, VP Sales ALT Software, said the ATI Radeon E4690 MXM module was an ideal solution for its aerospace and defence customers.

“Its parallel processing capabilities open up a whole new range of applications including video surveillance, radar processing, target acquisition and synthetic vision. This module is ideal for manufacturers of embedded systems that require high-performance computing and advanced graphics,” he added.-TradeArabia News Service