Etisalat Group has appointed Khalifa Al Shamsi as chief digital services officer for its newly-established Etisalat Digital Services Unit.

The new division which will focus on various industry verticals such as machine-to-machine (M2M), cloud services, commerce, digital advertisement, advanced communications, digital entertainment, and video services aims to boost the group position in the digital eco-system and driving innovation and advanced services to the group customers across all areas of operation.

Al Shamsi joined Etisalat has held various senior managerial positions within Etisalat demonstrating remarkable performance as senior vice president of marketing – consumer in 2009, a statement from Etisalat said.

Prior to his recent appointment, Al Shamsi held the position of senior vice president of technology strategy for Etisalat Group, which he held since joining the group in 2010, leading its foray into digital space and enabling the company to cooperate with leading communications and internet service providers from around the world.

The appointment reflects Etisalat’s strategy to develop the skills of UAE nationals across the region, continuously seeking to enhance their experience and talents and preparing them to hold various leadership positions within the group. – TradeArabia News Service