The Middle East and Africa tablet market is set to hit 3.94 million units in the second quarter, registering a 40 per cent year on year growth, said a report.

For the full year, the market is expected to witness a rise of 38.7 per cent to 16.4 million units compared to 11.8 million in 2013. Much of the growth will be driven by the strong performance of the consumer segment, reported the Gulf News, citing industry experts.
 
In the first quarter, the region shipped a total of 4 million units, registering a 77.3 per cent year-on-year growth, it added.

Samsung was particularly active on the marketing front, launching numerous new models that helped it retain top spot in the market with a total volume of 974,600 units for the quarter, the report stated.

Apple held on to second position with 751,934 units, while General Mobile was a new entrant at position three, shipping 352,245 units for the quarter thanks to a 350,000 unit order it secured as part of the Fatih education project in Turkey.

Lenovo and Asus rounded out the top five vendors in first quarter, shipping 266,049 units and 189,895 units, respectively, it added.