Eros Group, the sole distributor of top brands including Samsung, Hitachi, Candy & TCL, has been voted the SuperBrand for the third consecutive time by the SuperBrands Council UAE -- the independent authority of branding.

The annual tribute event by SuperBrands was recently held at the InterContinental Hotel in Dubai Festival City to honour UAE's strongest brands.  The brand that received the highest score amongst all the SuperBrands was declared the highly anticipated 'Brand of the Year'.

Deepak Babani, CEO and Niranjan Gidwani, deputy CEO, Eros Group accepted the recognition on behalf of the entire Eros team.

“We feel highly honored to be bestowed with the SuperBrand recognition for the third time. It is a proud moment that we are a part of the Oscars of Branding,” said Babani.

“This appreciation is the result of the hard work of our huge team and this will go a long way in encouraging everybody at Eros to keep up the good work. We would also like to take this moment to thank everyone who has made this recognition possible for Eros Group.”

After rigorous selection criteria, set by the SuperBrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the SuperBrands Council and through the online poll and the highest scoring brands were designated as SuperBrands.

Only brands that achieve the level of recognition set by the independent SuperBrands Council are eligible for inclusion in the SuperBrands UAE book, which traces the history and achievements of each of the brands. – TradeArabia News Service