UAE’s national airline Etihad Airways has launched a photo competition on its social media channels, to capture the spirit of the upcoming holiday season.

The contest invites people across the globe to submit original photos from their travels on Facebook, Instagram or Twitter, using the hashtag #EYFollowYou, said Etihad in a statement.

The background of the photo can reflect any aspect of the holiday experience, such as visiting a world-famous landmark, having dinner at a local restaurant, or relaxing onboard an aircraft, it stated.

The competition guidelines provide full details of the specific pose to be adopted in the photos, along with terms and conditions.

The contest is open January 31, after which a selection of the best entries will be showcased on Etihad Airways’ global Facebook page.

The winner will receive a pair of coral economy return tickets to any destination in the Etihad Airways network, subject to terms and conditions, said the statement.

Peter Baumgartner, chief commercial officer, said: “At the heart of a successful social media strategy is two-way communication. We can update our followers on the very latest brand, product and sponsorship news, while receiving their valuable feedback in return.”

“We know our followers have some incredible holidays planned in the coming weeks, so this is a great opportunity for them to share their travel experiences with us and potentially win an exciting prize along the way,” he added. - TradeArabia News Service