Samsung Gulf Electronics has launched a campaign aimed at discovering and supporting talented individuals, the best of which will be rewarded with the practical, financial and technological support to get their ideas off the ground.

Inspired by customer stories of great accomplishments enabled by Samsung’s technology, the ‘Launching People’ campaign invites passionate individuals from across the UAE, Bahrain, Kuwait, Oman, Qatar and Yemen to submit their ideas for projects in one of four categories - Fashion, Invention, Entrepreneurship and Education - in a bid to turn their dream into reality.

“Over the years we have been inspired by the many stories we have heard of people around the region who have done remarkable things with the help of our products. These stories made us realize that Samsung doesn’t just launch products, we launch people - and we want to see more.” said Young Soo Kim, president of Samsung Gulf Electronics.

“Launching People will provide a platform to up and coming talent in need of that extra helping hand to bring their ideas to life. The success of this campaign is tied to the success of its participants and as such we want to invite all who have an idea no matter how large or small.”

Applicants will be required to submit their ideas during the submission phase, which will run for a total of six weeks between 20 January – 3 March on the competition platform, which will be hosted on the official Samsung Gulf Facebook page and accessible from launchingpeople.ae.  Here, applicants will be able to find all information relevant to the campaign, as well as the mandatory application form to be completed for each submission.

Judging the competition in the first instance will be the campaign jury, consisting of Samsung and a team of four mentors. The mentors have been carefully selected by Samsung for the expertise they have demonstrated, and prominence they have achieved, in each of their respective fields. Aside from short listing applicants in the first round, the mentors will provide the necessary practical support to the winners to help them realize their dreams.

A list of eight shortlisted applicants decided upon by the campaign jury will be announced on 19 of March, when the competition will open to public voting to decipher the final four winners. The public voting period will close on April 9.

The Launching People campaign will be open to individuals residing in the UAE, Bahrain, Kuwait, Oman, Yemen and Qatar from January 20. Interested participants should log onto launchingpeople.ae for information on how to enter. – TradeArabia News Service