Kassab Group, a leading media services and solutions provider in the Mena region, has planned a major expansion programme comprising acquisition of strategic new projects and an enhancement to its senior management structure.

 

The projects encompass Sky News Arabia, expansion of the Dubai Metro project advertising concession, LED offerings, commercial hoardings, building wraps, FM radio, print and websites, said a statement.

 

The group is set to appoint an advisory board, chief operating officer, chief commercial officer, senior planning, strategy and business development director, it said.

 

The newly constituted advisory board of Kassab comprises of Semaan Choueiri, Kassab’s long-serving strategy and planning director; Mohammad Awad, Kassab’s director; and Hicham Adra, president of Ardan Fitzroy Enterprises and noted business and community leader. 

 

The group has also restructured its sales structure with key senior level appointments.

 

Ghassan N Adra, chairman and CEO, Kassab Group, said: “It gives me great pleasure to announce the appointment of our advisory board, as also the appointment of Patrick Brais as COO of Continental Multimedia, and that of Gerard Rustom who takes over as CCO of Kassab Group. 

 

“We also have Bashar Nsheiwat assuming the role of senior planning, strategy and business development director in the group. In addition, there are appointments in the marketing and research departments.”

 

“We have embarked on an ambitious expansion programme in the UAE, Kuwait, Bahrain, Algeria and Iraq in particular and in the region in general and it was therefore imperative to strengthen our senior management team and restructure our sales division to ensure the continuing success of Kassab while executing our strategic vision given the enormous opportunities in the region,” said Adra.

 

Brais joins from Quest Media, the media house that he founded in 2005. Patrick brings with him more than 20 years of extensive experience in the regional media industry. 

 

Rustom joined Kassab in 2000 and was its group commercial director since 2010. He has a record spanning more than 15 years of strategic sales.

 

The group’s revised sales structure is a composite mix of regional experience, expertise and qualified talent and sees the appointment of Sheri Helal as head of sales – media specialist (UAE and GCC), regional markets and direct clients.

 

Hisham Joudi has been appointed as sales director (UAE) of Kassab’s roadside network, PoP, taxis, Adnoc and LED unipoles. 

 

Nassim Habib has been appointed as the associate sales director (UAE) for the prestigious Dubai Metro project. - TradeArabia News Service