Alwatan TV plans start-studded Ramadan line-up
Kuwait, April 23, 2014
Alwatan TV will announce its star-studded new line up of Ramadan programming at a live event in Kuwait on Sunday (April 27).
With viewership at its annual peak during Ramadan, Alwatan’s celebrity packed line up of programs is a “must” for media buyers in the region.
The unveiling will include 13 new programmes featuring stars such as Elham Al Fadala, Haya Abdulsalam, Dawood Hussien, Mays Hamdan, Bashar Al-Shatti, Fatma Al Safi, Zahra Al Kharji, Khalid Amin, Jassim Al Nabhan, Mona Shadad, Mohammed Al-Ojaimi, and Buthayna Al Raeesi, said a statement.
With original dramas and comedy, Alwatan’s Ramadan TV promises to be some of the most watched television during the Ramadan period. Programming also includes cooking shows, talk shows, religious shows and the animation sitcom “Bu Qatada & Bu Nabeel”, always Alwatan’s highest rated show and now entering its eight season, it said.
Television ratings during Ramadan remain high well into the night, making the season a “golden” period for networks. According to the market research firm Ipsos, television figures typically rise across the Middle East by around 30 per cent during the first two weeks of Ramadan, the statement said.
Last Ramadan Alwatan was the highest rated channel amongst Kuwaitis in Kuwait. In January it was rated the most watched channel in Kuwait. It also retained 9 of the top 10 most watched shows in Kuwait, it said.
“We know that the time families spend together at Ramadan is special and our line up this year is going to be a magnet for audiences across the GCC,” said Majed Al Asfour, general manager, Alwatan.
The cost of a 30-second advertisement during peak Ramadan viewing hours is at a premium, sometimes more than double the normal rate. According to the Pan Arab Research Center, the amount spent in 2012 for Ramadan television advertising exceeded a forecast of $420 million, out of an estimated $1.98 billion for the total Arab television advertising market for the same year, the statement said.
Alwatan Media Group owns TV channels Alwatan TV, Alwatan Plus and Funoon and a newspaper in Kuwait. -TradeArabia News Service