AdZouk, one of the leading advertising networks in the UAE, and StackAdapt, one of the pioneers in programmatic native advertising technology, announced today their official partnership to exclusively distribute native advertising technology across the Mena region.

The new partnership will allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding.

According to StackAdapt, native advertising “integrates high-quality content into the organic experience of a given platform through native ad units that conform to the design and feel of the sites on which they display”.

Programmatic Native Advertising allows the advertiser to leverage real time data to ensure that the most relevant ad is placed on each site, thus creating a unique experience for everyone on the web.

Commenting on the partnership, Vitaly Pecherskiy, COO of StackAdapt, said: “Some of the largest publishers and agencies work with AdZouk, so we approached them for their knowledge and expertise in the region. Over the last 12 months we have worked with AdZouk on dozens of campaigns, and seeing the success we were able to achieve together, we are now ready to make our work public. We are very excited about this partnership as it opens lots of doors for us to further deepen the adoption of native advertising globally”.

“More and more brand advertisers opt in for highly engaging content strategies. Our ability to deliver this content to their audience in a hyper-targeted manner is a powerful addition to our strong core offering,” added Jamie Atherton, MD of AdZouk.

At launch, AdZouk’s native advertising offering is available across the Mena countries.– TradeArabia News Service